On Monday, the luxury e-commerce retailer expanded its Net Sustain program that launched in 2019 to include beauty for the first time. Twenty-seven beauty brands are included in the merchandising effort, including longstanding Net-a-Porter partners like Tata Harper, Aesop and Dr. Barbara Sturm, as well as upstarts such as One Ocean Beauty, Circumference and Cosmydor. Across beauty and fashion, 100 brands are now featured in the Net Sustain edit. Though sustainability talk reverberates across many categories, the beauty industry is one culprit that contributes the most to global waste. According to market research firm Euromonitor International, beauty companies accounted for nearly 153 billion units (individual pieces of plastic) in 2018. Forty percent of that contained single-use plastic and then wound up in a landfill. While Net-a-Porter is amping up its sustainable priorities, it is not creating a unified or singularly defined definition of what it means to be Net Sustain compliant. Rather, to be a part of the program, companies need to have one of seven key attributes: They use “considered materials and ingredients” (one example is to be Cosmos-certified), incorporate “consi...